Maison et Objet 2018: Best Design Conferences You Can’t Miss (DAY 02) — Do you want to be on top of evolving consumer trends, inspiring experiences, and brand offers? If so, attending to some of the best design talks can be a great way to achieve your goals!
Are you ready for the greatest design events in the world? That’s right, dear readers: on January 19-23, 2018, Paris will be the favorite destination for all design lovers all over the world. That’s because when it comes to the biggest events, Maison et Objet Paris is also a great opportunity to attend to some of the best conferences in the Design industry. Therefore, Designers‘ editors cannot miss the great opportunity of covering the main trends during this event. So, how about we get to know the big conferences that will take place during the trade show? See what awaits you on the Maison et Objet 2nd day!
The CONFERENCE AREA hosts 5 to 6 keynotes speeches and discussions a day on subjects varying from hospitality to retail, talks with exceptional designers, inspiring new concepts in interior design and the newest trends. Decoding the show’s main trend theme for January 2018 called “SHOW ROOM” is one of the main events to feature here.
AN ENCOUNTER WITH ROSSANA ORLANDI
11:00 – 11:45am
An avant-garde oracle? A design explorer? How does Rossana Orlandi manage to stay constantly ahead of her time? We’ll find out during a conversation with Alice Stori Liechtenstein. Rossana Orlandi, Founder, Spazio Rossana Orlandi, Moderated by Alice Stori Liechtenstein, Independent Design Curator.
RISING TALENTS: THE NEW STARS OF ITALIAN DESIGN
12:00 – 12:45pm
Federica Biasi, Antonio Facco, Marco Lavit Nicora, Kensaku Oshiro, Federico Peri and Guglielmo Poletti… They are 6 of the most promising talents on the Italian design scene. They were selected by 6 influential personalities from the world of design. An encounter with the Rising Talents Italy alongside Giulio Cappellini, artistic director, Moderated by Michele Lupi director of ICON DESIGN.
THE UNIVERSE OF SIMONE MICHELI
01:00 – 01:45pm
A project somewhere between heritage and modernity. A presentation of the newly renovated historical tower “Torre di Maiano” and of the “Leisure Spa” project designed by Simone Micheli for the Fattoria di Maiano in Fiesole, near Florence. Simone Micheli, Founder, Simone Micheli Architectural Hero, Francesco Miari Fulcis, Owner, Fattoria di Maiano, Chiara Sgreccia, Chief Press Officier, Simone Micheli Architectural Hero, Moderated by Ettore Mocchetti, Chief Editor, AD Magazine.
ART AND COLOUR, THE SUCCESSFUL MISSONI STYLE
02:00 – 02:45pm
How the strong vision of the iconic Italian fashion powerhouse Missoni has given birth to the very successful Missoni Home. Visionary Rosita Missoni herself explains how this renowned family business went about channeling their know-how and creative genius into an international lifestyle brand. With Rosita Missoni, Founder, Missoni, Moderated by Livia Peraldo Matton, Editor-in-chief, Elle Decor Italy.
NILUFAR: DESIGN THROUGH THE EYES OF NINA YASHAR
03:00 – 03:45pm
Nina Yashar, the founder of the Milan-based Nilufar Gallery, curator, and editor, is constantly searching for beauty in all its forms. Here is a look at her career path and her passion for design. Nina Yashar, Founder, Nilufar Design Gallery, Moderated by Marion Vignal, Curator and Independent Journalist.
LUCA NICHETTO, VISIONARY VERSATILITY
04:00 – 04:45pm
With Luca Nicchetto, Designer and Founder, Nichetto Studio, Moderated by Chantal Hamaide, Ch, Curator, Design Expert, Founder, Intramuros Magazine. In 2006 Luca Nichetto founded a multidisciplinary design studio in Venice, Italy, which specialized in industrial design, product design, and design consultancy. From the very beginning, this studio collaborated with a number of different brands and organizations, quickly expanding its influence far beyond Venice and Italy’s borders.
BRANDING: “MAKING YOUR BRAND SHINE”
11:00 – 11:30am
No one is better suited to build and personalize your brand than you are! Discover how to create a unique, personal, strong brand that is a reflection of you. With Morgane Maugendre, Ca cogite dans la boite Lab.
STORYTELLING, A HOW-TO
12:00 – 12:30pm
Storytelling? Yes, please! But how does one go about building a “story”? We focus on concrete cases and practical tools. With Camille Boutte, Founder, The Fab Story.
CONNECT WITH YOUR CLIENTS THROUGHOUT THE PURCHASING PROCESS
01:00 – 01:30pm
Clients expect smart and intuitive communication from your brand. With all-inclusive solutions and one-stop-shop technology, stay connected with your prospects and clients throughout the purchasing process. With Sonia Taourghi, International Brand Ad Ops Manager, Houzz.
CONCESSION MANAGEMENT: THE NEW MODEL FOR YOUR RETAIL LOCATIONS
02:00 – 02:30pm
Brick-and-mortar retail isn’t dead! Still, it’s essential to choose the right management system for a retail location or pop-up shop! Whether you’re a brand or a retailer, discover concession management, and free yourself from operational constraints.
ARCHITECTURAL DESIGN OF RETAIL STORES
03:00 – 03:30pm
Expressing the values of a brand through a unique customer experience, or, how an interior designer/architect translates and brings to life a brand platform, a product range, its merchandising, communications, digital integration, and more. With Dorothée Simon, Co-founder, RencontreUnArchi.com, Adrien Pichol, Interior Designer, Reality and Fantasy Design.
INTELLECTUAL PROPERTY: THE RIGHT WAY TO HANDLE THEM
04:00 – 04:30pm
This talk will focus on explaining various forms of intellectual property rights that exist to protect and defend a design or creation, as well as best practices to preserve your rights from the start.
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